Light + Story: Transformation.

Lightroom was born from a simple idea: that stories, told well, have the power to move people; to shift perspective, spark emotion, and inspire action. Since 1995, we’ve been using light, space, and technology to craft experiences that do just that.

What began as a bold experiment in the early days of digital media has grown into a global creative practice. From Olympic Games to world expos, from luxury resorts to city-shaping developments, our work helps clients bring ambitious visions to life and connect with audiences in unforgettable ways.

Our roots are in storytelling. Not just in narrative, but in experience: the feeling in a space, the emotional rhythm of a moment, the clarity of an idea made real. Over three decades, we’ve combined strategy, technology, design, and human insight to create environments that aren’t just seen—they’re felt.

Modern lounge area with comfortable seating, a large screen displaying an urban architectural design, and decorative elements on tables.

Journey of the Sorcerer

Behind every extraordinary experience is a moment of wonder: when strategy, vision, and technology converge so seamlessly, it feels like magic.

Lightroom began as a bold experiment by Dean Sawatzky, part storyteller, part technologist, part explorer, driven by a deep curiosity for what’s possible.

Along the way, we’ve transformed city blocks and mountain villages, and we’ve also transformed ourselves. From a lean digital media lab to a 60-person studio to today’s bespoke consultancy, Lightroom has always evolved to meet the moment, helping visionary clients do the same: turn bold ideas into transformative experiences.

What began as a pursuit of powerful storytelling has grown into a practice of crafting immersive, unforgettable experiences that defy convention and expectation. The spark that launched us still drives us today: a belief in the extraordinary, and a relentless curiosity for what’s possible.

Where We’re Headed

In our 30th year, we’re more focused than ever on what matters: creating experiences that are bold, human, and true.

We partner with developers, cities, brands, and visionary teams to shape the future of placemaking, storytelling, and sales experience design.

We believe every great project starts with a spark of light.

Let’s create something extraordinary.

  • MULTISCREEN SHOWS

  • DESTINATION RESORTS

  • IMMERSIVE EXPERIENCES

  • STATEGIC BRANDING

  • DISCOVERY CENTERS